In the Loop with Andy Andrews

Several weeks ago, we mentioned and the response was overwhelming. We brought Andy’s son, Austin, into the studio today to answer questions about how he started his company and what he is working toward for its future. Here are some excerpts...


How did this business start?

Sporty Citrus began after a hurricane blew away our house and all our trees when I was young. We wanted to replant trees that actually did something useful, so we planted a couple citrus trees.

I really liked taking care of our trees, and as I learned more, I started taking care of other people’s trees.


How did you come up with the idea to help other people with their trees?

Originally, the plan was to just help people in my neighborhood. The neighbors’ trees were not producing fruit and the trees wouldn’t grow.


What is the difference between you and a landscaper?

A landscaper sees something wrong with a tree and will treat every problem the same. That’s fine for making it look good, but that is not what you need to do to make it produce fruit.


Where did the name come from?

I grew up playing sports, and the word “sporty” just kind of stuck.


In the full episode, you’ll discover how Austin got his first customers for his business.



This from Andy:


Austin is a perfect example of someone who has found a passion, pursued that passion, and found a revenue stream for it.


I think Austin really got the idea that he could do something like this when I was writing The Noticer Returns. Jones is dealing with some people having a hard

time finding jobs, and he recommends starting a business out of a sincere pas- sion. I think the first thing Austin said to me about his business idea was, “I think I know something I want to do that would be valuable to other people.”


There is a special deal going on between now and May 31. You can get Austin’s Personalized Pot Plan for $24.50—that’s half-off—until May 31. All you have to do is put “In the Loop” in the subject line of an email and send it to


More information on Sporty Citrus’ Personalized Pot Plan can be found at ?


I work with Austin sometimes. He doesn’t pay me and I can’t get him to fire me! Join us next week, when we’ll have Austin with us again and you can hear more about my side career working for my son. 


Questions for Listeners

Do you have a question? Call in and your question might be featured on the show!

  • Phone: 1-800-726-ANDY
  • E-Mail:
Direct download: ITL182__How_Austin_Andrews_Started_a_Business_Out_of_His_Passion.mp3
Category:Podcast -- posted at: 10:34am CDT