ITL238: This Is the Key to Getting People to Listen to You

On this week’s episode, I answer a listener’s question on how to determine when, how, and how often to use your “best story.”

 

We all hear, “Your worst times can become your best times.”

• Your worst times really can write the ticket for the rest of your life.
• My worst time is something I never would have chosen in a million years, and yet it was the time that the rest of my life—and my best story—was really built upon.
• Picking your best story has a lot to do with relatability, which is key for me when telling my story of living under a pier.
• I’m trying to use my story to help people understand that even though it might look like the world is ending for them, it’s not true.

 

Your best story may not come about because of anything you’ve ever chosen or done.

• However, it may be the doorway to a mine you can dig things out of that are relatable and valuable to other people.
• So many of the topics I’ve talked about in my books and speeches have come from a single event in my life.
• Lessons of persistence, humility, seeking wisdom, how to act, how to take action, entrepreneurship, and so much more came from the mine that is my best story.

 

Tune in to hear how an old boss’s mistake almost got me thrown in jail—and how that mistake did and did not affect both our lives for the next quarter-century.

 

Questions for Andy

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